Celebrating Over 35 Years of Keeping People Mobile

My grandfather built an impressive Baratta’s Apothecary and Medical Center in Lindenhurst, Long Island, New York. I loved to work with him helping to rent and sell wheelchairs, adjusting canes and crutches. This is where it all began.

After college, I started Omni Surgical Supply in the Home Medical Equipment Industry a full-service surgical supply store. It was exciting to be in my own business where I learned about the industry and how underserved veterans, seniors and the disabled were when it came to mobility equipment.

As, Omni grew, I converted it into a “The Superstore for Medical Equipment” named Homecare America. This attracted the attention of the CEO of a local hospital who wanted to create a continuum of care for his hospital’s patients. We agreed on a structure where he would own the location and we would provide the marketing and operations knowhow – that spelled “franchising.” With the support of Ernst and Young, we quickly grew to 18 locations. This business was purchased by a large medical distributor.

Moving to beautiful South Florida I quickly got bored and restless. Knowing that the graying of America was around the corner I started my next business called Mobility City to provide outstanding service with an interactive showroom and my famous racetrack. Every customer wants to test out what they were buying!

I was always open on Saturdays. Around 3 pm, a woman called and asked for help; her husband’s scooter was broken, and he was dependent on it. I told her that repairing mobility products is what we do. My technician went to her home the same day, and we changed the batteries in her husband’s scooter. He was mobile and independent again and she was a satisfied customer. That is the Mobility City’s “Win-Win” philosophy.

On a dating website I met Diane. During dinner conversation, we discovered that our paths had already crossed! Yes, it was my company that went to her home, and gave back mobility to her late husband. As we spoke, we learned that we had many things in common. We fell in love and got married!

Diane and I developed a model based on mobility equipment repairs, rentals, sales, sanitization, and service recognizing that outstanding customer service was the key to building successful locations. We evolved from technicians in service vehicles to include an interactive showroom with a large product selection. We are committed to provide each franchise with operations and marketing support.

Our STEAM 220® sanitization program was the right infection control solution for healthcare facilities. Despite the overall COVID-19 global impact, our franchise not only survived but scaled up brand operations and market presence growing to 18 locations in 15 states. And today it is still growing!

Today the company focuses on operations efficiency without taking away from the elements that have made us successful. Our reach continues to expand as we perform white glove delivery and warranty work for over 90 national accounts including Manufactures, Internet sellers, Amazon, eBay, and big box retailers. Our model is simple: provide veterans, seniors, the disabled, and the injured, young, and old, with a quality experience as they search for mobility equipment. Ultimately, we provide the mobility impaired with independence and a better quality of life.
That is the mission of Mobility City!