Celebrating Over 35 Years of Keeping People Mobile
It is no accident that Vinny Baratta was destined to be in the medical field. Vinny’s dad was a physician along with his dad’s 4 brothers. The five MDs practiced medicine together in the Baratta Medical Center, a local Long Island success.
Vinny’s interests leaned heavily toward the mechanical. When he was not rebuilding his bike and go-kart, he would find his way into his grandfather’s Apothecary in Lindenhurst Long Island where he was taught medical business and developed a merchant mentality that stayed with him for life.
He attended La Salle Military Academy and the University of Tampa. Torn between becoming a doctor or going into business, he went to work in his father Medical Center to find his way. He would fix their wheelchairs and assist people with repairing their mobility equipment. Vinny decided that his calling in life would be to help disabled persons in need of products and services.
How It All Started
Under Grandpa’s Thumb
My grandfather built an impressive Baratta’s Apothecary and Medical Center in Lindenhurst, Long Island, New York. I loved to work with him helping to rent and sell wheelchairs, adjusting canes and crutches. This is where it all began.
Building the Foundation
After college, I started Omni Surgical Supply in the Home Medical Equipment Industry a full-service surgical supply store. It was exciting to be in my own business where I learned about the industry and how underserved veterans, seniors and the disabled were when it came to mobility equipment.
Homecare America was Founded
As, Omni grew, I converted it into a “The Superstore for Medical Equipment” named Homecare America. This attracted the attention of the CEO of a local hospital who wanted to create a continuum of care for his hospital’s patients. We agreed on a structure where he would own the location and we would provide the marketing and operations knowhow – that spelled “franchising.” With the support of Ernst and Young, we quickly grew to 18 locations. This business was purchased by a large medical distributor.
So You Want to Retire?
Moving to beautiful South Florida I quickly got bored and restless. Knowing that the graying of America was around the corner I started my next business called Mobility City to provide outstanding service with an interactive showroom and my famous racetrack. Every customer wants to test out what they were buying!
It was a Saturday that Changed It All
I was always open on Saturdays. Around 3 pm, a woman called and asked for help; her husband’s scooter was broken, and he was dependent on it. I told her that repairing mobility products is what we do. My technician went to her home the same day, and we changed the batteries in her husband’s scooter. He was mobile and independent again and she was a satisfied customer. That is the Mobility City’s “Win-Win” philosophy.
I Met Diane
On a dating website I met Diane. During dinner conversation, we discovered that our paths had already crossed! Yes, it was my company that went to her home, and gave back mobility to her late husband. As we spoke, we learned that we had many things in common. We fell in love and got married!
Mobility City…Let’s Franchise and Take Over the Country
Diane and I developed a model based on mobility equipment repairs, rentals, sales, sanitization, and service recognizing that outstanding customer service was the key to building successful locations. We evolved from technicians in service vehicles to include an interactive showroom with a large product selection. We are committed to provide each franchise with operations and marketing support.
COVID Put Our Model to the Test
Our Steam 220 sanitization program was the right infection control solution for healthcare facilities. Despite the overall COVID-19 global impact, our franchise not only survived but scaled up brand operations and market presence growing to 18 locations in 15 states. And today it is still growing!
2022 & Beyond
Mobility City 2.0
Today the company focuses on operations efficiency without taking away the elements that has made us successful. Our model is simple: provide our veterans, seniors, the disabled, and the injured, young, and old, with a quality experience as they search for mobility equipment—ultimately providing them with independence and a better quality of life. With over 90 national accounts Manufactures, Internet sellers, amazon and eBay sellers and big box retailers have us providing white glove delivery and warranty work, this help every location with a fast start up.
That is the mission of Mobility City!
A Note from Diane
My late husband was dependent on his mobility scooter during the last years of his life. One day, his scooter broke down in a Florida downpour. I was a hairdresser at the time, he was forced to endure the rain until I finally recruited a Good Samaritan to push his scooter back to our home.
With no help from the manufacturer or who I bought it from and call after call to local medical equipment dealers, I finally found a dealer who repaired scooters and made house calls. That is how I learned about Mobility City. They were great; they answered the phone, listened to my repair issue and his response was “that’s what we do and I can have a tech out to you this afternoon.” What a relief!
I understand what millions of people go through every day when their mobility equipment breaks down. One thing led to another, and we developed a unique partnership in Mobility City providing repairs, rentals and sales of all mobility equipment. In our first three years together, we awarded 26 franchises in 15 states to serve our customers, including seniors, people with disabilities, and assisted living facilities.
Vinny and I have a vision to be the largest and best mobility company in America providing repairs, rentals, sales, and sanitization.
We are committed to fulfilling our dream!
– Diane Baratta, CEO
Diane & Vinny Baratta
CEO & COO
Mobility City focuses on providing seniors and disabled people with independence to live a better quality of life. Many people spend over twelve hours a day in their mobility equipment, and we must help them enjoy clean, dependable, and mechanically safe mobility equipment.
Why Mobility City?
Experience the Mobility City Difference
Meet our expert technicians, explore the top mobility brands we carry, and see what makes Mobility City different from other mobility equipment stores.
Exceptional Customer Service for All
From repair and battery replacement to sanitization, setup, and delivery, check out the comprehensive services Mobility City has to offer.
Find Your Local Mobility Store
With over 30 locations across the US to choose from, find the Mobility City location closest to you for mobility equipment sales, rentals, and service.
I was really impressed by the quality of service provided by Mobility City Boca Raton. I needed a lift recliner and the store was very responsive to my needs. Within days, the recliner was delivered and professionally installed…
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