This is Us, in a Nutshell.
At Mobility City we Were Built to Combine Three of the Most Critical and Fundamental Components for a True Success!
We go the extra mile every time to meet and fulfill our customers' needs. Their happiness and satisfaction measure our overall performance and inspire us to become better and more valuable to them.
Our franchises are all committed to the model that we have perfected over the last 38 years. A natural dynamic that allows us to work and grow together to become the best of us.
Our employees always show that they are part of the Mobility City team, jumping in and helping customers and co-workers to provide the best experience possible with a personable and compassionate approach.
38 Years of Proven Expertise Keeping People Mobile
Under Grandpa’s Thumb
My grandfather had built a beautiful Apothecary and Medical Center in Lindenhurst, Long Island, New York. My dad and my uncles, who were all Doctors, were next door practicing medicine. Every Saturday, I loved to work with him, helping customers. I was helping him with renting wheelchairs, adjusting canes and crutches. This is where it all started.
Building the Foundation
After college, I started Omni Surgical Supply in the Home Medical Equipment Industry, and it was exciting to be in my own business. It was a full-service surgical supply store. After almost 20 years, I worked, explored, and learned about the industry, its critical components, and our customer demographic and insights.
Homecare America was Founded
The CEO of a local hospital approached me to help him build “The Superstore for Medical Equipment.” He said, “Make it like Big-box Retailer of Medical Supplies. I want continuous care for my hospital’s patients, but I was hoping you could run it.” That spelled franchise, and this is where my franchise experience started – building it to 16 franchises (that a sizeable medical distributor purchased.)
So you want to Retire?
Moving to beautiful South Florida was the only time I would get bored and restless knowing that the graying of America was around the corner. However, I felt the residents of South Florida needed an excellent medical supply store, so I started my next business called Mobility City, providing outstanding service with an interactive showroom and my famous racetrack, which people loved. Everyone wants to test out what they are buying!
It was a Saturday that Changed it all
I was always open on Saturdays, and at 4 pm, a woman called and asked for help; her husband’s scooter was broken, and he was dependent on it. I told her no problem; we repaired any power mobility products. I sent an “on-call” tech to her home, and we changed the batteries in his scooter.
I Met Diane
I made a date with a woman from a dating website. During dinner conversation, we discovered that our paths had already crossed! Yes, it was my company that came out gave her late husband his mobility back. We spoke about many things, including the business model of Mobility City. We fell in love and got married!
Mobility City…let’s franchise and take over the country
We started franchising with a showroom, one service van, two technicians, and five energetic entrepreneurs from key markets across the country; the Mobility City model was founded and shook up the industry.
COVID Put Our Model to the Test
Despite the overall COVID-19 global impact, our offer not only survived but scaled up brand operations and market presence up to 18 locations in 15 states. And it was still growing!
2021 & Beyond
Mobility City 2.0
Time to adjust ourselves to the new “normal” and improve our ability to serve more effectively. The company focuses on operations efficiency without taking away what has made us so successful. Our model is simple: provide our veterans, seniors, the disabled, and the injured, young and old, with a quality experience as they search for mobility equipment—ultimately providing them with independence and a better quality of life.
That is the purpose of Mobility City!
Mobility City a Business with Higher Purpose!
When a Crisis Becomes a Calling & a Life-long Commitment
“I am convinced that many great opportunities in life occur unexpectedly. Here is one of them!”
Diane Baratta -CEO
I began calling numerous medical equipment companies to get our scooter repaired. However, it was painfully clear that no medical equipment company could or would come to the house to service our scooter. Instead, they all wanted us to bring the scooter to them, which was impossible due to our circumstances.
After a few days of searching, I finally found a medical equipment company: Mobility City in Fort Lauderdale. The owner understood my issue and sent a service technician to our home that afternoon, on a Saturday! The service technician evaluated and identified the problem, which was dead batteries. He replaced them, and my husband was relieved to be happy, mobile, and independent again!
After this terrible experience, I realized that other seniors and disabled people like us frequently felt abandoned. I learned that mobile medical equipment companies in local stores and the internet would sell the medical equipment. Still, none of them would service and warranty the medical equipment when needed. Also, no efficient repair and maintenance services existed at that time. I was shocked!
After my husband passed away, I decided to do online dating. A dating site brought Vinny into my life. We came to find out it was his company that came out to our home and did the repair on a Saturday afternoon. We eventually fell in love, got married, and decided to take Mobility City to the next level.
We put our primary focus on service at Mobility City, and it became a success. It grew from taking care of individual consumers to also servicing assisted living facilities and their clients. They needed what Mobility City provided; a dependable and reasonable service company. Our experience convinced that if this service was not readily available in South Florida, it did not exist around the country. Therefore, we felt franchising the Mobility City business model was the best and fastest way to get this service out there to those in need.
We strongly believe that the Mobility City model assists and helps effetivelly veterans, seniors, patients young or older, and people with assisted & independent mobility needs to get them going with their lives and what they love the most.
“Mobility City focuses on providing seniors and disabled people with independence to live a better quality of life. Many people spend over twelve hours a day in their mobility equipment, and we must help them enjoy clean, dependable, and mechanically safe mobility equipment.”
Diane and Vinny Baratta -CEO & COO